IAGR2025 session:
PANEL – Academic and applied research collaboration: Using industry data to support evidence-based regulation
Land-based gambling systems generate a wealth of behavioural and transactional data — yet this resource remains underused in efforts to reduce gambling harm.
In this session, Focal Research and the UNLV International Gaming Institute share findings from a research collaboration that applies real-world systems data to identify risky play patterns and inform policy. The presentation explores how industry–academic partnerships can protect sensitive data, replicate findings across venues and generate practical insights for regulators — including when and how to engage players during continuous sessions.
On the panel with Tracy:
- Dr Tony Schellinck, CEO, Focal Research Consultants
- Dr Melissa Salmon, Applied Research Lead, Focal Research Consultants
- Dr Kasra Ghaharian, Director of Research, International Gaming Institute, UNLV, United States
About Tracy:
Tracy Schrans serves as the President of Focal Research Consultants, pioneering innovative approaches in the realm of player protection and responsible gambling.
Collaborating closely with CEO Dr. Tony Schellinck, she stands as a trailblazing researcher, recognized for her utilization of player tracking data in crafting algorithms aimed at identifying and managing customer risk and harm.
Tracy’s ongoing commitment to progressive applied research extends globally, where she continues to set industry standards for responsible gambling. Her work revolves around leveraging data and technology to not only identify at-risk gamblers but also to actively contribute to harm mitigation and prevention efforts to safeguard individuals facing gambling-related risks.
