Rome 2024 session:
Responsible Gambling programmes and the use of player data (Panel)
About Rasmus:
Rasmus Kjaergaard has been CEO of Mindway AI since December 2019.
Mindway AI is a Danish-founded, now international and award-winning safer gambling software company 100% focused on developing and providing innovative tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behavior.
Based on neuroscience, artificial intelligence, and human expert assessments' Mindway AI works with gambling operators, incl. Entain, Flutter, Evoke, Tabcorp, and Holland Casino, platform providers, regulators, and governments to provide state-of-the-art solutions. This includes GameScanner, a “Virtual Psychologist” AI-based solution for earlier, more individualized, and enhanced detection, customer service, and intervention on gambling behavior. The other solution is Gamalyze, a neuroscience-based gamification self-test as a card game that is much more engaging, proactive, and less sensitive than traditional self-test questionnaires.
Currently, Mindway AI software is used in 61 jurisdictions and 37 different countries, incl. UK, USA, Canada, Brazil, Germany, Australia, NL, Denmark, and Sweden. GameScanner® currently detects in total 7.7 million Active Players monthly with Mindway AI customers. Gamalyze is translated into 14 different languages.
Rasmus has 20+ years of experience in commercially developing businesses based on complex B-to-B IT- solutions. He has also participated in commercially developing another Danish IT-startup business from a small company to market leader with all the aspects regarding customer relationships, marketing, delivery of the IT solutions to the customers and supporting the customers afterwards at a very high customer service level.