IAGR2025 session:
What works and why: Assessing safer gambling outcomes to advance evidence-based decision-making
As gambling products and markets continue to evolve, so too must our approaches to understanding what actually reduces harm. But without clear evaluation, how do we know if safer gambling initiatives are working?
This session explores how outcomes-based evaluation can strengthen harm reduction efforts by identifying what works, for whom, and under what conditions. Panellists will introduce core principles of outcomes measurement, its integration with gambling harm assessments, and practical methodologies used across jurisdictions.
Through case studies and applied examples, participants will gain insights into how evaluation can inform policy, improve practice, and support shared progress toward safer gambling goals.
Co-presented with:
- Dr Sasha Stark, Director, Evaluation and Implementation Research, Greo Evidence Insights, Canada
- Lindsay Kalbfleisch, Director of Knowledge Mobilization, Greo Evidence Insights, Canada
- Meghan Harris, Senior Knowledge Mobilization Lead, Greo Evidence Insights, Canada
About Elizabeth:
Elizabeth Lusk is among Canada’s leading Knowledge Translation and Exchange experts with over 20 years of experience working across the health and wellbeing sectors. Her work has focused primarily on population health issues, including substance use, mental health, domestic violence, immunization, and, more recently, gambling.
In her role as Chief Strategy Officer with Greo, Liz supports her teams to meaningfully engage stakeholders and integrate strategic innovations throughout Greo’s portfolio of work and services.
