The Danish Gambling Authority took a bold, creative approach to responsible gambling, and its efforts were recognised with the Best Regulatory Campaign Award at the 2024 IAGR International Regulatory Awards.

Now, IAGR members can hear directly from the team behind ‘The One-Armed Bandit’ campaign in our next member webinar on Thursday 3 April.

Register now 

About the campaign

The campaign was launched in response to a 2023 study revealing that 15% of Danish youth aged 15-17 had engaged in gambling despite age restrictions.

Instead of traditional awareness messaging, the Danish Gambling Authority took a new approach, using:

• Humour and exaggeration to resonate with young audiences
• Social media and influencer partnerships to amplify reach
• Post-campaign surveys to measure impact

The results? 44% of young viewers said the campaign made them reconsider their gambling habits, and 41% said it sparked conversations about gambling control among their peers.

What you’ll learn

 In this webinar, Katja Antabi, Chief Adviser of Communications and Marie Jensen, Communications Officer from the Danish Gambling Authority, will discuss:

• How they designed and executed the campaign
• What worked, what didn’t, and lessons learned
• How regulators can apply these insights to future responsible gambling initiatives

The webinar includes time for audience Q&A.

Webinar details

Date: Thursday 3 April
Time: 4PM CEST (Denmark) | 3PM BST (London) | 10AM EDT (Toronto) | 7AM PDT (Las Vegas) | 5PM SAST (Johannesburg) | 11PM SGT (Singapore) | 1AM AEST (Sydney, Friday)

This webinar is exclusive to IAGR members.

Register now 

IAGR International Regulatory Awards are now open

IAGR encourages all regulators to reflect on their achievements over the last year and consider nominating them in the 2025 International Regulatory Awards.

Nominations are open until 31 August, and winners will be announced during the IAGR annual conference in Toronto in October.

Find out more about the awards.