IAGR2025 session:
What works and why: Assessing safer gambling outcomes to advance evidence-based decision-making
As gambling products and markets continue to evolve, so too must our approaches to understanding what actually reduces harm. But without clear evaluation, how do we know if safer gambling initiatives are working?
This session explores how outcomes-based evaluation can strengthen harm reduction efforts by identifying what works, for whom, and under what conditions. Panellists will introduce core principles of outcomes measurement, its integration with gambling harm assessments, and practical methodologies used across jurisdictions.
Through case studies and applied examples, participants will gain insights into how evaluation can inform policy, improve practice, and support shared progress toward safer gambling goals.
Co-presented with:
- Elizabeth Lusk, Chief Strategy Officer, Greo Evidence Insights, Canada
- Lindsay Kalbfleisch, Director of Knowledge Mobilization, Greo Evidence Insights, Canada
- Meghan Harris, Senior Knowledge Mobilization Lead, Greo Evidence Insights, Canada
About Sasha:
Dr. Sasha Stark is Director of Evaluation and Implementation Research at Greo Evidence Insights, an independent knowledge translation and exchange organisation working across the health and wellbeing sectors.
Sasha is an internationally known gambling researcher, having worked in the field for over 15 years. She has published numerous academic articles and reports, and has presented extensively internationally, including providing evidence to regulators and governments.
In her current role, she oversees Greo’s evaluation projects, leads implementation research activities, and works with partners globally.
