Sean Coleman has many strings to his bow. He is the CEO of the South African Bookmakers’ Association and the Managing Director of Betdata and Betdata International. Both companies provide audio-visual and betting data products to licensed betting operators in South Africa and around the world. With more than 70 years of experience and good standing within the industry, the South African Bookmakers Association is the leading trade association for licensed bookmakers in South Africa, representing bookmaker interests in South Africa.
In 2018 Sean recognised the need for the Association to play a leading role in the further provision of services to the industry with the creation of a skills-based training and development academy. The SABA Training and Development Academy was launched soon thereafter and continues to deliver on its vision and mandate.
Sean’s experience spans 20 years as a regulator both with SARS and the erstwhile KZN Bookmakers’ Control Committee and 14 years working in Bookmaking sector of the Gambling Industry. His vast regulatory background and network of well-established relationships are important to him and are key drivers in his ability to successfully drive both businesses as he strives to disrupt the status quo!