IAGR2025 session:
What works and why: Assessing safer gambling outcomes to advance evidence-based decision-making
As gambling products and markets continue to evolve, so too must our approaches to understanding what actually reduces harm. But without clear evaluation, how do we know if safer gambling initiatives are working?
This session explores how outcomes-based evaluation can strengthen harm reduction efforts by identifying what works, for whom, and under what conditions. Panellists will introduce core principles of outcomes measurement, its integration with gambling harm assessments, and practical methodologies used across jurisdictions.
Through case studies and applied examples, participants will gain insights into how evaluation can inform policy, improve practice, and support shared progress toward safer gambling goals.
Joining Lindsay in this presentation:
- Elizabeth Lusk, Chief Strategy Officer, Greo Evidence Insights, Canada
- Dr Sasha Stark, Director, Evaluation and Implementation Research, Greo Evidence Insights, Canada
- Lindsay Kalbfleisch, Director of Knowledge Mobilization, Greo Evidence Insights, Canada
- Meghan Harris, Senior Knowledge Mobilization Lead, Greo Evidence Insights, Canada
About Lindsay:
Lindsay Kalbfleisch leads Greo’s Knowledge Mobilization team. In this role, she designs and executes projects that catalyze action by bringing together engaged partners, effective processes, and useful evidence.
Lindsay has nearly a decade of experience partnering with interest holders to prevent and address harms from gambling in jurisdictions internationally. Before joining the Greo team, Lindsay worked in research, knowledge mobilization, and project management roles in the academic and tech sectors. She has an MA from the University of Waterloo’s Department of Recreation and Leisure Studies and a Knowledge Translation Professional Certificate from the University of Toronto.
